South East Asia’s most successful annual industry trade event for the architecture, interior design and building fraternity – ARCHIDEX (International Architecture, Interior Design and Building Exhibition) has continually been reaping phenomenal success and garnering steady growth through strategic planning and partnerships since its introduction in 2000.
As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.
ARCHIDEX is a very good exhibition, and should be held every year as planned. I was impressed with the new technologies and designs and this year’s theme of ‘TOMORROW’, is also very relevant.
Together with ARCHIDEX, we brought innovation in. This is a great success, for both ARCHIDEX and DATUM. You could feel the energy throughout, and the shared theme of Tomorrow really provided a strong narrative that drew the crowds in.
ARCHIDEX is very much an international exhibition. We have been in Malaysia for six years. To grow our company faster, we think it is necessary for us to exhibit at ARCHIDEX as it is the place to be to find new contacts and to build a strong network.
The response we get from ARCHIDEX is good. We are seeing benefits from expanding brand awareness through our participation at ARCHIDEX. That is why we participate every year in the last four years. It is also the reason why we got a bigger booth.