ARCHIDEX CONVERSATION with Datin Rusiah, MATRADE

Volume 1

ADAPTING

TO CHANGE

An interview with YBhg. Datin Rusiah Mohamed, Director of Construction & Business Services Section of MATRADE

After the success of the International Sourcing Programme (INSP)@ARCHIDEX 2019, MATRADE together with C.I.S continues to create new benchmarks with the recently launched ARCHIDEX Online as a complementing feature to ARCHIDEX 2020.

Over RM35 million was made during INSP at ARCHIDEX 2019. In this current situation, what is your prediction on the outcome this year?
Last year, we targeted RM20 million but managed to secure RM35 million in 60 meetings. This year, as there are no physical B2B meetings, this ARCHIDEX Online is envisaged to be an effective platform for our local suppliers to be connected to potential buyers in the “new normal” of doing business.

Are digital platforms still relevant to your business?
Yes, of course as I see them as a cost-effective platform for exporters to reach buyers. Potential buyers and suppliers do not have to deal with the uncertainties of physical meetings and importantly all is done at their own convenience. Thus, Digital Platforms are the way forward.

What is your take on the inclusion of digital platforms such as ARCHIDEX Online into the Market Development Grant (MDG)?
In order to overcome challenges faced due to COVID-19 including travel restrictions, business owners need to leverage on digital platforms to continue their businesses. Recognising this, MATRADE continues to work with ARCHIDEX to link Malaysian sellers and foreign buyers through ARCHIDEX Online. While facilitating our exporters to integrate into this new normal, MATRADE recently announced our new initiative for Market Development Grant to also include virtual trade exhibitions and virtual trade missions where business-to-business (B2B) meetings are an integral part of these virtual events as one of their new claimable activities.

Are physical exhibitions still relevant in the Digitally Intense Business World we are in today?
There are advantages to this hybrid exhibition model, among which is the continuity of engagements between potential buyers and exporters. Both just can’t get the same experience online, so yes, I trust that trade shows are still relevant where possible.

What is MATRADE’s opinion on ARCHIDEX Online and ARCHIDEX in the future?
After experiencing this kind of unprecedented events, companies have to reform themselves, and digitalisation is one of the main key elements they have to embrace – whether they like it or not. They also need to adapt and look into new ways to do things.

Leveraging on digital platform is the new normal for businesses to stay visible in export markets.

Datin Rusiah Mohamed, Director of Construction & Business Services Section at MATRADE

Find out more to join as:

ARCHIDEX Online will go live on the 1st of August 2020 and will see the launch of the ARCHIDEX Online Digital Month from 6 August to 4 September. For more information, visit https://archidex.com.my/archidex-online/

What is the fastest way to get a new product recognised by the industry?

The most efficient way for you to get
instant recognition from over 37,000 delegates and trade visitors at ARCHIDEX
2020 is to win the highly competitive annual awards. The New Product Award and
the Green Dot Award celebrate the most innovative products that have achieved
industry standards to garner an official seal of approval ahead of the rest,
and to gain a place of honour in a dedicated Awards Gallery at the exhibition
as well as publicity in multiple AR2020 official marketing promotions.

New Product Award & Green Dot Award ARCHIDEX 2020

Here’s what two previous winners have
to share about their awards:

Timberdeck Sdn Bhd:

Winning
an award helped us a lot especially in out Wood Plastic Composite business
because the certification creates added value to both our domestic and
international buyers. Nowadays, any company can create a product. But a
product with a seal of industry recognition instantly sets you apart from
competitors and sets the bar higher
as well.

Wiitrac Elevator Sdn Bhd:

Winning the NPA in 2018 and by
participating in 2019 again have given us a major boost to our business with
the opportunity to distinguish ourselves from competitors, which are major
players in the industry. The awards have been a backbone to our business, as
most enquiries that came after we won had led to potential sales and eventually
they became secured sales
. But what’s even more invaluable is the fact that
these leads have helped us to build strategic relationships with numerous
business partners that will take us well into the upcoming years.

For newcomers into any market, the NPA
and GDA awards add a definite “wow” factor into your current business. We
intend to submit a new entry into the 2020 awards, and we encourage
newcomers especially to not miss this great opportunity provided by our event
organisers that will provide unlimited opportunities for your company
.

Do you have an outstanding product to
be selected for the ARCHIDEX 2020 New Product Awards and Green Dot Awards?

Submit your entry today for your
product to be evaluated on-site during the exhibition by an industry-led panel
of judges. The winning nominations will be honoured during a gala Awards
Presentation Ceremony at AR2020, as well as multiple streams of publicity in
official marketing communication.

The criteria for the New Product Award
are:

  • Design
    – Creativity or uniqueness of the product’s form, function, and application
  • Innovation
    – Introduction of new methods
  • Technology
    – Application of science especially to industrial or commercial objectives
  • Lifestyle
    and Society – How does a product affect or add value to its users or community
  • Standards
    – Durability and Statutory Recognition/ Accreditations
     

The criteria for the Green Dot Award are:

  • Design and
    Innovation – Creation and introduction of new or innovative methods
  • Technology
    and Standards – Application of science especially to industrial or commercial
    objectives, and Durability and Statutory Recognition/ Accreditations
  • Restoration
    – The usage of materials that helps reverse damage or add on to natural capital
    (Site Management)
  • Reduction
    – Reducing materials needed for its function (efficiency in terms of Materials and
    Resources, Water and Energy)
  • Re-usage
    of Materials – Reusing of manufactured product(s) (efficiency in terms of
    Materials, Resources and Energy)

Click here to submit your entries now, or contact Ms. Joyce Choo for more details at 603-7982 4668 ext 338 or email joyce@cisnetwork.com

STRUCTURED SPLENDOR

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IN-HOUSE STEEL SDN BHD
Hall 1 | BOOTH NO. 1G104

Since 2004, In-House Steel has been a specialist supplier for a wide range of high quality PVD titanium coating steel structure, stainless steel, aluminium and glass works. From its humble beginning, the company has evolved into a leading contractor in the industry, where it is trusted for its quality and service.

A rapidly growing demand from existing and new customers is a testament to the company’s perpetual quest for perfection and excellence with dedication and commitment even through challenging economic periods.

This is largely due to In-House Steel’s vision to be able to provide better and affordable products to people from all walks of life without compromising on service and quality.

In-House Steel’s corporate philosophy from the very start remains a core fundamental value till today with emphasison client satisfaction through professionalism, quality, timely completion of projects and competitiveness through innovations and appropriate technology.

The company’s services encompass the following, with a range of materials available from PVD titanium coating and stainless steel to aluminium, timber, cable, glass and different finishes for hotel refurbishment, food & beverages outlet as well as residential.

NO BOUNDARIES. ENDLESS SHAPES.

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G-CAST UHPC Sdn Bhd
Hall 1 | BOOTH NO. 4P442

Breaking through expectations in construction industry standards, G-Cast UHPC takes bold strides towards the future and establishes a new level of excellence.

Specialising in the manufacture and supply of precast prefinished Ultra High Performance Concrete (UHPC) solutions, G-Cast UHPC provides customers all the tools required with a multitude of the most cutting-edge features.

G-Cast UHPC retains its reputation as a pioneer, being the first company to successfully integrate the UHPC formulation into designing and manufacturing architectural and structural precast elements in Malaysia.

TEMPERED HEAT SOAKED GLASS

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Nam Heng Safety Glass Sdn Bhd
Hall 1 | BOOTH NO. 1G104

Nam Heng Glass Group introduces its latest technologically advanced tempered glass processing machine. This machine is a double-convection tempered glass furnace which can produce 50% more volume compare to old tempering furnace. Nam Heng Glass Group currently owns the largest frame tempering furnace in Malaysia which can produce glass size up to 12 meters height x 3 meters width.

Tempered glass are glass that has been heat-treated to induce a high surface and/or edge compression. Fully toughened glass, if broken, will fracture into many small pieces (dice) which are more or less cubical. Fully toughened glass is approximately four to five times stronger than annealed glass of the same thickness when exposed to uniform static pressure loads.

FOR STRENGTH AND RELIABILITY

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Thung Hing Metal Industry Sdn Bhd
Hall 4 | BOOTH NO. 4E416

Founded in 1983, Thung Hing established itself as a fore runner of high quality steel products manufacturing, particularly building materials for the construction industry. Our ISO 9001 certified factories in Rawang Industrial area, Malaysia, manufactures products to meet the demands of our clients from all over the world.

Thung Hing’s products revolves around 4 core product segments: Metal Roofs; Metal Trusses and Purlins; Fire Rated Metal Doors and Window Frames & Rain Water Harvesting Products and Systems.