Established in 1995, High Reserve Marketing Sdn Bhd (HRM) is the manufacturer and distributor of Gere, a premium brand in the ironmongery industry. An innovative market leader, GERE strives for precision design and manufacturing standards with their mechanical lockset quality surpassing the stringent testing of BS EN156.2.2003 and BS EN 156.13.2005 by SIRIM QAS International in 2010. GERE is also the first to acquire BS EN 12320.2012 for padlocks in Malaysia in the year 2010.

Furthermore, HRM introduced a product line of fire-rated doors, Geredor, and passed the MS 1073:Part 3:1996 with the latest (Amd.1:2003) in 2014. HRM obtained ISO certifications (ISO 9001:2015 – Quality Management System) and ISO 14001:2015 (Environmental Management System) in 2015. In addition, HRM also offers reputable brands such as Schlage, Cisa and Briton to cater for high-end developments.