At ARCHIDEX, Else Initiative is flipping the script on construction waste. In bold collaboration with visionary brands and rising artists like Leezy, Ainin Fadli, and Zherets Hafiz, discarded materials are reborn as thought-provoking works of art. This goes beyond sustainability – it’s a creative rebellion! Every piece pulse with purpose, turning scrap into story and debris into design. It’s not about what we throw away but how we choose to see in it.

Through Else Initiative partnership with ARCHIDEX and forward-thinking brands like Stone Empire, Niro Granite, and Mapei, young artists are turning industrial offcuts into living narratives. These installations are provocations, of thought and senses. They ask: What if sustainability wasn’t just a checkbox, but a creative impulse? What if brands could tell their story through form and feeling, instead of brochures and buzzwords?

When we asked these young artists how materials influence their creative process, each spoke of a shift of listening, adapting, and surrendering: “This was actually the first time for me working in sculpture! I’m a painter by training. As Mapei provided the materials and space, it allowed me to explore something completely new,” says Ainin Fadli. She also drew inspiration from the antibacterial properties of Mapei’s products, which fitted perfectly with her explorations of home and space.

For Leezy, her collaboration with Mapei allowed her to explore new materials and challenge her limits, resulting in something completely new. “As a ceramicist, I traditionally work with clay which virtually has no time limit and can be reshaped as many times as I wish. This time, I worked mainly with grouting, which is fast setting. I was challenged to think of my process in a completely different way,” she says.

Zherets Hafiz‘s collaboration with Stone Empire gave him room to explore and expand in his chosen medium, textiles. “Crocheting is very numbers oriented. You count when making patterns. For this project with Stone Empire, I took on a more ‘mindless’ approach using prime numbers drawn from Sufism. I used spring yarn and metal framing provided by Stone Empire. When light passes through the structure, it creates a visual on the stone wall – completing the storytelling.”

These extraordinary structures were on display its their grandeur at Stone Empire’s booth in Hall